Use case
Product videos for Shopify and Etsy listings, from one photo
Etsy plays listing videos of 3–15 seconds with the sound removed, two per listing, up to 100 MB; Shopify takes .mp4, .mov or .webm up to 1 GB, 10 minutes and 4K in the product’s Media section. A 6-second clip from your product photo costs 5 credits at 1080p on Hailuo 2.3, and the one-click 360 Hero Spin template is 3. Viralance has no Shopify or Etsy app: you download the MP4 and add it to the listing yourself.
From 3 credits a clip. Credits never expire, and failed generations are refunded automatically.
The long version, with sources and every check: AI Product Video for Shopify: Photo to Page
The workflow, step by step
Every step names the Viralance tool it runs on.
- 1
Save the product once
Add the product and its photos in My products. Saving is free; you can build a few scene variations there and pick one before anything is animated.
- 2
Pick a template or write the motion
For a no-prompt start, run 360 Hero Spin (3 credits) or Flat-Lay Spin (3) from the templates. For full control, open image-to-video and describe one slow move that keeps the label and shape unchanged.
- 3
Generate at 1080p for the listing
Etsy recommends at least 1080 pixels on the short side. Hailuo 2.3 at 1080p (6 seconds), Kling 3.0 Standard and PixVerse V6 at 1080p all meet that. Sound does not matter here: Etsy strips it anyway, Hailuo 2.3 makes none, and on Kling 3.0 you can switch it off.
- 4
Check the product, then upload
Watch for a warped logo, a changed colour or an extra strap. A listing video that shows a different item than the one shipped is a returns problem. Download from My Videos and upload in the Etsy listing editor or Shopify’s product Media section.
Models that suit this job
Credits per clip from the live price list. Dollar figures use the $9 Mini pack and the $299 Business pack.
| Model | Setting | Credits | Mini / Business | Why this one | Try |
|---|---|---|---|---|---|
| Hailuo 2.3 | Photo · 6s · 1080p | 5 | $1.50 / $0.91 | Silent 1080p at a low price; the default for a catalogue. Finished every photo job in our data. | Try it |
| Hailuo 2.3 | Photo · 6s · 720p | 3 | $0.90 / $0.54 | 3 credits for a first test of a new product photo before committing to 1080p. | Try it |
| PixVerse V6 | Photo · 5s · 1080p | 7 | $2.10 / $1.27 | Another budget 1080p option when Hailuo adds motion you did not ask for. | Try it |
| Kling 3.0 Standard | Photo · 5s · 1080p | 8 | $2.40 / $1.45 | Better at keeping printed labels and fine texture readable; worth it for hero products. | Try it |
| VEO 3.1 Lite | Photo · 8s · 1080p | 8 | $2.40 / $1.45 | Eight seconds at 1080p for a Shopify hero video where a slower move reads better. | Try it |
Hailuo 2.3
5 creditsPhoto · 6s · 1080p · $1.50 / $0.91
Silent 1080p at a low price; the default for a catalogue. Finished every photo job in our data.
Try Hailuo 2.3Hailuo 2.3
3 creditsPhoto · 6s · 720p · $0.90 / $0.54
3 credits for a first test of a new product photo before committing to 1080p.
Try Hailuo 2.3PixVerse V6
7 creditsPhoto · 5s · 1080p · $2.10 / $1.27
Another budget 1080p option when Hailuo adds motion you did not ask for.
Try PixVerse V6Kling 3.0 Standard
8 creditsPhoto · 5s · 1080p · $2.40 / $1.45
Better at keeping printed labels and fine texture readable; worth it for hero products.
Try Kling 3.0 StandardVEO 3.1 Lite
8 creditsPhoto · 8s · 1080p · $2.40 / $1.45
Eight seconds at 1080p for a Shopify hero video where a slower move reads better.
Try VEO 3.1 Lite
Ten Etsy listings, two videos each: twenty Hailuo 2.3 clips at 1080p (100 credits) plus a re-roll on half of them (50) comes to 150 credits, about $45.00 on the entry pack. On Kling 3.0 Standard the twenty clips alone are 160 credits, on PixVerse V6 140, on VEO 3.1 Lite 8 s 160.
One-click templates for this
Upload one photo, no prompt needed. The price is the full cost with default settings.
Etsy and Shopify want different videos
Etsy shows the video inside the listing photo carousel, silent, and buyers swipe past it in seconds. Help.etsy.com says videos may be 3–15 seconds (its seller handbook says 5–15, so aim for at least 5), are stored without audio, must be under 100 MB, and a listing can carry two. A 5–10 second clip that shows the item from more than one side is the job.
Shopify gives you more room: up to 10 minutes and 1 GB per video, shown in the product gallery of Online Store 2.0 and Horizon themes. Most stores still use short loops there; longer explainer or UGC-style videos belong further down the page or in ads.
- Etsy: 5–15 s, no audio, two per listing, under 100 MB, 1080 px or more on the short side.
- Shopify: .mp4, .mov or .webm, up to 1 GB, 10 minutes and 4K, in the product’s Media section.
- Both: the first frame doubles as the thumbnail, so start on the product, not on a reveal.
Handmade goods need extra care
Etsy’s buyers come for the specific piece: the glaze on that mug, the grain of that board. A model can smooth texture, straighten a deliberately uneven edge or recolour a dye. Prompt for motion only (“slow turntable rotation, the product unchanged”), keep clips short because drift grows with length, and reject any clip where the item no longer matches what you will ship.
What Viralance does not do here
No store integration: nothing is pushed to Shopify or Etsy, and there is no bulk import of a catalogue. No text that stays legible: prices, sizes and discount codes belong in the listing text or added in an editor, because generated lettering warps. For ads built from the same photos, see the ad templates and the ecommerce overview.
Prompts to start from
Copy one, or open it in the studio with the model already selected.
Slow 180-degree turntable rotation of the product on a plain light-grey surface, soft even studio light. The product’s shape, colour, label and texture stay exactly as in the photo. No hands, no text, no added objects.
The catalogue default for Etsy.
Use this promptVery slow push-in toward the product from the front, shallow depth of field, a soft light sweep moves across the surface once. The product stays perfectly still and unchanged. No people, no text.
Good for items with a printed label you need readable.
Use this promptTop-down shot. Gentle camera rotation above the item lying on linen, natural window light shifts slightly. The handmade texture, glaze and colour stay exactly as shown. No hands, no new objects.
For flat items: prints, cards, textiles.
Use this promptQuestions about this
How long should an Etsy listing video be?
Between 5 and 15 seconds. Etsy’s help center accepts 3–15 seconds, but its seller handbook says 5–15, so 5 seconds or more is the safe range. The audio is removed on upload, and each listing can show two videos.
Does sound matter for a Shopify product video?
Rarely. Etsy removes audio entirely, and shoppers browsing a product gallery mostly watch with the sound off. Generate silent clips, or turn the Sound switch off on models that have one, and save the credits for re-rolls.
Can Viralance upload videos to my store?
No. There is no Shopify app, Etsy integration or bulk catalogue import. You download each MP4 from My Videos and add it in the Etsy listing editor or the Media section of the Shopify product.
Which photo works best?
A sharp photo of the whole product on a plain background, in the shape you want the video to be. The clip keeps the photo’s aspect ratio, so crop to square or 4:5 first if your listing gallery uses that shape.
Will the AI change my product?
It can soften texture, shift a colour or bend a logo, especially in longer clips. Ask for camera motion only, keep clips at 5–6 seconds and compare the result with the item before you publish it.