Autopilot: The AI Creative Director That Plans and Builds Your Campaign
Describe what you want in plain language and Autopilot gathers a brief, writes the script, plans every asset with costs, then generates the videos and images for you.
Campaign clips from Autopilot
Recorded examples from Autopilot campaign plans.
How Autopilot works
- 01
Describe the campaign in plain language
Tell Autopilot what you want, like 'make me a TikTok ad campaign for my skincare brand.' It asks follow-up questions and gathers a brief covering audience, product, tone, and platform so it has enough to work from.
- 02
Review the script and production plan
Autopilot writes a structured script with a hook, body, and CTA, then builds a multi-asset production plan. By default, generation waits for your approval. Review each asset, its model and its exact credit cost; select only the items you want. Automatic execution is an optional setting with a per-run limit.
- 03
Approve, then it generates the assets
Once you approve the plan, Autopilot executes it end-to-end: it calls the video and image models, produces each asset, and tracks status so you can watch the campaign come together without setting up generations one by one.
- 04
Download and publish
Finished videos and images appear in Results and your library. Download them for TikTok, Reels or Shorts. To change the creative direction or model, send a revised request and review its new quote. Autopilot does not schedule or publish social posts.
Why creators use it
- Goes from a one-sentence request to finished videos and images, instead of making you configure each generation separately
- Writes a hook-body-CTA script structure built for short-form retention, not a generic paragraph of copy
- Shows the full production plan with per-asset model names and credit costs up front, so you approve spend before anything runs
- Runs as an agent end-to-end: it chains briefing, scripting, planning, and generation in one flow
- Handles multi-asset campaigns, so a single prompt can produce several videos plus supporting images
- Outputs download in formats that fit TikTok, Reels, and Shorts, and you pay per generation with credits
Use cases
- A marketer types 'make me a TikTok ad campaign for our new app' and gets a scripted set of videos and images ready to publish
- An e-commerce seller turns a product description into a hook-body-CTA video plus supporting product images in one request
- An agency spins up several ad variations for a client from a single brief, reviewing costs per asset before approving
- A solo creator who doesn't want to write scripts or pick models hands the whole brief to Autopilot and downloads finished content
Frequently asked questions
What is Autopilot in Viralance?
Autopilot is an agentic AI creative director inside Viralance. You describe what you want in plain language, and it gathers a brief, writes a script with a hook, body, and CTA, builds a multi-asset production plan that lists each asset's model and credit cost, then generates the videos and images for you end-to-end.
How is Autopilot different from generating a single video?
A single generation produces one clip from one prompt. Autopilot plans and produces a whole campaign: it can output several videos plus supporting images from one request, and it handles the briefing, scripting, and per-asset model selection for you rather than asking you to set each generation up manually.
Can Autopilot make a TikTok ad campaign?
Yes. A request like 'make me a TikTok ad campaign' is exactly what Autopilot is built for. It collects a brief, writes a hook-body-CTA script aimed at short-form retention, plans the videos and images needed, and generates them. The finished assets download in formats that fit TikTok, Reels, and Shorts; Autopilot does not post them for you.
Do I see the cost before Autopilot generates anything?
Yes. Manual approval is the default: select assets and review their total against your balance. You can explicitly enable automatic execution within a per-run credit limit. Plans above that limit or your balance still require review. Approval expires after 24 hours.
What does Autopilot actually write for me?
It produces a structured script broken into a hook to open, a body to carry the message, and a CTA to close, plus the production plan that maps each script beat to a specific video or image generation. Ask for changes in chat to get a revised plan and quote before generating again.
Do I need to know which AI model to pick?
No. Autopilot assigns a model to each asset in the plan and shows you which one it chose, along with the credit cost. You can accept its choices or request a different model in chat before approving a revised plan. Viralance gives Autopilot access to its full catalog of video and image models.