Use case
AI video ads for beauty and skincare brands
A product photo becomes a 6-second macro or shelf shot for 3 credits on Hailuo 2.3, and the Dewy Macro template does it with no prompt for 3. A creator-style review with a spoken line is 12 credits on VEO 3.1 Fast. Animate the bottle, the texture and the routine, never the skin result: a generated "after" face is an invented claim.
From 3 credits a clip. Credits never expire, and failed generations are refunded automatically.
The long version, with sources and every check: How to Make AI UGC Video Ads (2026 Guide)
The workflow, step by step
Every step names the Viralance tool it runs on.
- 1
Shoot or pick one clean product photo
Bottle upright, label facing the camera, plain background, no hands. Save it once in My products to reuse it for scenes and videos. Labels with small type are the first thing a model blurs; see keeping labels readable.
- 2
Run the beauty templates first
Dewy Macro (3 credits) adds water droplets in macro, Spa Shelf (5) puts the product on a marble bathroom shelf with steam, and Rose Petal Reveal suits fragrance and gift sets. No prompt needed; each opens from Templates.
- 3
Write your own texture shots
For a cream swirl, a serum drop or a lipstick bullet turning, use image-to-video on your photo and describe only the motion. Hailuo 2.3 is 3 credits for 6 seconds at 720p.
- 4
Add a creator-style review
The UGC ad tool builds a native-looking ad around your product photo. For a scripted presenter, AI Actors lip-syncs a script at about 2 credits per second of video. Both show AI people: say so in the ad.
- 5
Test hooks, not just visuals
The Multiplier combines several hooks, variants and formats from one product, so each combination becomes its own ad to test. Keep the claims identical across variants; only the opening should change.
Models that suit this job
Credits per clip from the live price list. Dollar figures use the $9 Mini pack and the $299 Business pack.
| Model | Setting | Credits | Mini / Business | Why this one | Try |
|---|---|---|---|---|---|
| Hailuo 2.3 | Photo · 6s · 720p | 3 | $0.90 / $0.54 | Cheapest way to animate a product photo; good liquid and droplet physics. No sound. | Try it |
| VEO 3.1 Lite | Photo · 6s · 1080p | 6 | $1.80 / $1.09 | Sharper 1080p product motion with ambient sound for a few credits more. | Try it |
| VEO 3.1 Fast | Text · 8s · 720p | 12 | $3.60 / $2.17 | Spoken lines in a selfie-style review; the most reliable model in our generation data. | Try it |
| Seedance 2.0 | Text · 10s · 720p | 24 | $7.20 / $4.35 | Longer creator monologue (24 credits for 10 seconds) with lip-synced speech. | Try it |
Hailuo 2.3
3 creditsPhoto · 6s · 720p · $0.90 / $0.54
Cheapest way to animate a product photo; good liquid and droplet physics. No sound.
Try Hailuo 2.3VEO 3.1 Lite
6 creditsPhoto · 6s · 1080p · $1.80 / $1.09
Sharper 1080p product motion with ambient sound for a few credits more.
Try VEO 3.1 LiteVEO 3.1 Fast
12 creditsText · 8s · 720p · $3.60 / $2.17
Spoken lines in a selfie-style review; the most reliable model in our generation data.
Try VEO 3.1 FastSeedance 2.0
24 creditsText · 10s · 720p · $7.20 / $4.35
Longer creator monologue (24 credits for 10 seconds) with lip-synced speech.
Try Seedance 2.0
A first test set of three product-photo shots on Hailuo 2.3, two 8-second VEO 3.1 Fast reviews and one subtitle pass is 36 credits, about $10.80 on the entry pack. Templates cost what their card shows, and refused generations are refunded.
One-click templates for this
Upload one photo, no prompt needed. The price is the full cost with default settings.
The line you should not cross: results on skin
A video model will happily show clear skin after a serum, fewer lines after a cream or fuller lips after a gloss. None of that is evidence: the model made it up. Advertising regulators in most markets require results claims to be backed and to show typical results, and a generated face is neither.
The Before / After Glow-Up template is safe because it works on the product photo (a dull shot turns into a polished ad shot), not on a person. Keep "before and after" for packaging, light and set dressing.
- Fine: texture close-ups, swatches on a neutral surface, the product in a routine, unboxing, ingredients around the bottle.
- Avoid: AI faces described as customers, generated "after" skin, invented testimonials or star ratings.
- If a real customer appears, use their real footage and written permission.
Getting faces and hands right enough
Generated presenters work best when the product does the talking: hold it near the face, keep the face at a natural distance, and avoid extreme close-ups of skin texture, where models smooth pores into plastic.
Hands are the weak spot in application shots. Prefer a fingertip touching a swatch on a mirror or glass over a full hand rubbing cream into a cheek, and throw away any take with an extra finger.
Prompts to start from
Copy one, or open it in the studio with the model already selected.
The serum bottle from the photo stands on wet black stone; a single drop falls from the dropper and lands in a slow ripple, macro lens, soft rim light. Keep the bottle and label exactly as shown.
Describe the motion, then pin the product.
Use this promptSelfie-style video: a woman in her 30s in a bright bathroom holds the moisturizer jar next to her face and says "I keep this one by the sink because I actually use it", natural light, handheld
A habit line, not a results claim.
Use this promptA thick swirl of pale pink cream is spread across a glass surface by a single fingertip, top-down macro, slow motion, soft daylight
Texture shot with no face involved.
Use this promptQuestions about this
Can I show skin before and after results made with AI?
No. A generated face after using a product is not a result, it is an illustration the model invented. Showing it as a result misleads buyers and runs into advertising rules on results claims. Use AI for the product, and real, documented customer footage for results.
Which template works best for skincare?
Dewy Macro (3 credits) for serums and creams, Spa Shelf (5) for bath, body and candles, and Ingredient Splash when the formula has hero ingredients you can show around the bottle.
Will the label on my bottle stay readable?
Usually for large type, often not for fine print. Use a sharp, front-facing photo, keep camera moves small, and check the last frame. If the label smears, regenerate or crop the label out of the final cut.
Do I have to disclose AI presenters in beauty ads?
You should, and some platforms require labels for realistic AI people. A presenter that viewers take for a real customer is a fake testimonial.
How much does a UGC-style beauty ad cost?
An 8-second creator clip with a spoken line is 12 credits on VEO 3.1 Fast. A 10-second clip on Seedance 2.0 at 720p is 24. AI Actors bills about 2 credits per second of finished video on the Standard tier.