Custom Brand Videos with AI: Brand Kit & End Cards
Choose your settings and review the credit cost before generating.
Create your first videoA custom brand video is a short promotional video built around your product and identity: your logo, your colors, your message. This guide shows how to make one yourself with AI and Brand Kit, and what the paused done-for-you service included.
How do I make a custom brand video myself?
- Set up your Brand Kit once. On Brand Kit, upload your logo (PNG or SVG, up to 2 MB), pick your brand colors, choose the watermark corner and opacity, and turn on the end card with a tagline (up to 60 characters) and a call to action (up to 30).
- Generate the video. Use the UGC Ad Studio for product ads in ready-made formats, a one-photo template to animate a product photo without a prompt, or Create to pick a model yourself. A 4-second 720p VEO 3.1 Lite clip is 3 credits.
- Apply the brand kit. In My Videos, choose Apply brand kit on a finished video. It costs 2 credits; the branded copy appears next to the original, and a failed render is refunded.
What is a custom brand video?
Unlike a self-serve AI clip you generate yourself, a custom brand video is produced for you by a design team. They handle the story, pacing, visuals, music, and edit, and you receive one finished 20-25 second video. It's the difference between DIY and done-for-you.
When to choose done-for-you vs self-serve
- Self-serve AI video — best for volume, quick tests, and anyone comfortable choosing models and editing. A 5-second 720p Kling 3.0 Standard clip is 8 credits, and a 4-second 720p VEO 3.1 Lite clip is 3 credits, so you can test many ideas for the price of one custom video.
- Custom Brand Video — best for brands that want one polished, edited result without learning a tool or assembling clips themselves.
Many brands use both: self-serve for high-volume testing, custom for a flagship brand video. If you mainly need lots of variations for ad testing, the self-serve route is far cheaper.
What the done-for-you Custom Brand Video included (paused)
- Designed & edited by designers — a person plans and cuts the video, not only a model
- 20-25 seconds, brand-specific — built around the brand, product and goal in your brief
- Delivered in 3-4 days — sent to the email address you enter in the request form
- Ad-ready output — intended for paid ads or organic posts
- 1,500 credits — deducted when you submit your brief
On ownership: Viralance's Terms state that you retain ownership of the videos you generate with the service. If you need specific usage terms for the custom video (for example, for music or a paid media buy), say so in your brief and confirm before you rely on it.
What does it cost in dollars?
Credits are sold in one-time packs (no subscription, credits never expire). 1,500 credits works out to roughly $272 at the Business pack rate ($299 for 1,650 credits). The Business pack is the only single pack that covers the request on its own; smaller packs can be combined, but at a higher cost per credit. New customers who buy within 24 hours of signup get a first-purchase bonus (15% on Business), and returning customers get +10% on every pack — see pricing.
How the service works (3 steps)
Status (October 2026): the request form is paused and not taking new orders. The steps below describe how the service works when it is open. To hear when it reopens, contact support.
- Open the request form. When the service is open, the form asks for your brand name, product, email, goal, optional links and style references.
- Confirm and pay 1,500 credits. The credits are deducted on submit.
- Receive your video in 3-4 days. The finished 20-25s video is sent to the email you provided.
Write the brief like a creative direction: audience, the one message the video must land, tone, must-show product details, and any claims or words that must not appear. A vague brief is the most common reason a bespoke video misses.
Examples
The Marketing Studio page has a See examples button with sample brand videos. Viralance states it has delivered 500+ brand videos; judge the service by the examples and whether their style fits your brand.
Frequently asked questions
What is a custom brand video? A bespoke promotional video produced and edited by professional designers, tailored to your product and brand — done-for-you, not self-serve.
How long is it and how long does it take? Each video is 20-25 seconds and is delivered to your email within 3-4 days of your brief.
How much does it cost? 1,500 credits, deducted when you submit your brief — about $272 at the Business pack rate.
How is it different from generating an AI ad myself? Self-serve generation is instant and priced per clip (from 2-3 credits for a short budget clip), but you choose the models and edit the result. The custom service hands the whole job to designers.
When should I not use it? If you need many short variations for testing, or you already edit video, self-serve generation gives you far more output for 1,500 credits.
Keep going — related questions
- Create any marketing video with AI
- How do I make AI UGC video ads myself?
- AI video for e-commerce: product videos that convert
Need a brand video now? Custom orders are paused, so make it yourself: set up your Brand Kit to add your logo and end card to any video for 2 credits, then use the UGC Ad Studio builds product ads in 10 formats (see examples), the one-photo templates animate a product photo without a prompt, and the Short Film Studio turns one idea into a multi-shot story. To be notified when done-for-you orders reopen, contact support.
